{"id":930,"date":"2023-05-02T07:47:06","date_gmt":"2023-05-02T07:47:06","guid":{"rendered":"https:\/\/webtaskforce.agency\/clients\/factive\/?page_id=930"},"modified":"2024-04-24T13:48:44","modified_gmt":"2024-04-24T13:48:44","slug":"why-we-do-what-we-do","status":"publish","type":"page","link":"https:\/\/factiveresearch.com\/index.php\/why-we-do-what-we-do\/","title":{"rendered":"WHY WE DO WHAT WE DO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"930\" class=\"elementor elementor-930\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b657a02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b657a02\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0eb34d\" data-id=\"c0eb34d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bbc129 elementor-widget elementor-widget-heading\" data-id=\"3bbc129\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">WHY DO WE DO WHAT WE DO<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-459f130 elementor-widget elementor-widget-text-editor\" data-id=\"459f130\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>NOT JUST YET ANOTHER RESEARCH AGENCY\u200b<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1568f4e e-flex e-con-boxed e-con e-parent\" data-id=\"1568f4e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a4ae848 e-con-full e-flex e-con e-child\" data-id=\"a4ae848\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f70e4c animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5f70e4c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"876\" src=\"https:\/\/factiveresearch.com\/wp-content\/uploads\/2024\/03\/How-and-why-we-do-it-2.png\" class=\"attachment-full size-full wp-image-2975\" alt=\"\" srcset=\"https:\/\/factiveresearch.com\/wp-content\/uploads\/2024\/03\/How-and-why-we-do-it-2.png 1280w, https:\/\/factiveresearch.com\/wp-content\/uploads\/2024\/03\/How-and-why-we-do-it-2-300x205.png 300w, https:\/\/factiveresearch.com\/wp-content\/uploads\/2024\/03\/How-and-why-we-do-it-2-1024x701.png 1024w, https:\/\/factiveresearch.com\/wp-content\/uploads\/2024\/03\/How-and-why-we-do-it-2-768x526.png 768w, https:\/\/factiveresearch.com\/wp-content\/uploads\/2024\/03\/How-and-why-we-do-it-2-200x137.png 200w, https:\/\/factiveresearch.com\/wp-content\/uploads\/2024\/03\/How-and-why-we-do-it-2-800x548.png 800w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d8a679 e-con-full e-flex e-con e-child\" data-id=\"1d8a679\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46d1a49 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"46d1a49\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:900}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Back in 2010, Factive Research was born on the premise of presenting unfiltered facts and figures.<\/p><p>The company&#8217;s inception stemmed from a desire to confront challenges that many researchers deemed insurmountable. This led to the formation of our core DNA and primary identity being rooted in facing challenges head-on, emphasizing on the &#8220;Why Not&#8221; attitude to unearth nuanced insights.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e50cbef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e50cbef\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;opacity-tilt&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-tilt&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2600 131.1\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L2600 0 2600 69.1 0 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.5\" d=\"M0 0L2600 0 2600 69.1 0 69.1z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.25\" d=\"M2600 0L0 0 0 130.1 2600 69.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2600 131.1\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L2600 0 2600 69.1 0 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.5\" d=\"M0 0L2600 0 2600 69.1 0 69.1z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.25\" d=\"M2600 0L0 0 0 130.1 2600 69.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ea8140\" data-id=\"5ea8140\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80c5ba8 elementor-widget elementor-widget-text-editor\" data-id=\"80c5ba8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As a result, our researchers possess a natural inclination to explore the possibilities behind every daunting challenge, whether it&#8217;s a modest category exploration endeavor or an ambitious syndicated research concept. While others may dismiss these challenges as impossible, our team embraces them with an optimistic point of view.<\/p><p>Adhering to the ethos of &#8220;why not&#8221; doesn&#8217;t always guarantee success, but it fosters a culture within the organization that leaves no stone unturned in the quest for solutions. Even when our endeavors fall short of producing the desired outcomes, the lessons learned are invaluable, enabling the team to approach the task at hand very objectively.<\/p><p>To shed some light on why we believe in doing research the way we do, we must walk you through our inception story.\u00a0<br \/><span style=\"background-color: transparent; color: var(--global-palette4); font-family: var(--global-body-font-family); letter-spacing: 0em;\"><br \/>While we may or may not be very different from fellow research firms, we surely were built on the premise of speaking unfiltered facts and that is precisely what sets us apart.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f7e44a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f7e44a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51af6f3\" data-id=\"51af6f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-901740d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"901740d\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6cbaa elementor-widget elementor-widget-text-editor\" data-id=\"7a6cbaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>I have seen and known the research industry flourish through my professional years, across industries. The act of having fruitful conversations, the most inherent human truth, fascinated us. But we strongly felt the need to take a stand against manipulation of spoken facts, mis-representation of data and misleading conclusions.<\/em><\/p><p><em>We also believe in regional contextualisation and hence felt the need to access distinct consumer pockets, across the country. Though we started small, our aim was to have a diverse and dynamic presence across the nation and so we did eventually.<\/em><\/p><p><em>The beauty of consumer research is that it never is restricted to the consumer alone, one\u2019s exposure to one\u2019s surroundings, culture and art has a direct impact on one\u2019s behaviors, desires and aspirations, and it&#8217;s certainly ain\u2019t an easy task to decode all these anecdotes from just an hour long conversation. We knew we had to structure our work further. Besides that, \u2018research\u2019 intimidates and overwhelms most clients &#8211; possibly because of cost, time taken, terminologies used, etc.\u00a0<\/em><\/p><p><em>With the need to lay down a concrete ground and streamline the research process for easy understanding, <\/em><em>we started working on our <br \/>Six-Step approach.<\/em><\/p><p><strong>&#8211; Founder, Yogesh Shendye<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b4c05 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"82b4c05\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-right\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6189903 elementor-align-center elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"6189903\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/webtaskforce.agency\/clients\/factive\/index.php\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9079f12 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"9079f12\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WHY DO WE DO WHAT WE DO NOT JUST YET ANOTHER RESEARCH AGENCY\u200b Back in 2010, Factive Research was born on the premise of presenting unfiltered facts and figures. The company&#8217;s inception stemmed from a desire to confront challenges that many researchers deemed insurmountable. This led to the formation of our core DNA and primary&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1686,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"default","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-930","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/factiveresearch.com\/index.php\/wp-json\/wp\/v2\/pages\/930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/factiveresearch.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/factiveresearch.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/factiveresearch.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/factiveresearch.com\/index.php\/wp-json\/wp\/v2\/comments?post=930"}],"version-history":[{"count":165,"href":"https:\/\/factiveresearch.com\/index.php\/wp-json\/wp\/v2\/pages\/930\/revisions"}],"predecessor-version":[{"id":3061,"href":"https:\/\/factiveresearch.com\/index.php\/wp-json\/wp\/v2\/pages\/930\/revisions\/3061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/factiveresearch.com\/index.php\/wp-json\/wp\/v2\/media\/1686"}],"wp:attachment":[{"href":"https:\/\/factiveresearch.com\/index.php\/wp-json\/wp\/v2\/media?parent=930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}