HOW DO WE DO IT

NOT JUST YET ANOTHER RESEARCH AGENCY

We believe that any given problem statement goes through multiple distinct stages that leads us towards solving for all our stakeholders.

Factive’s rounded and robust ‘six-step’ process has been in action since our inception, with timely evolution as per market change.

Here are a few commonly raised areas of concerns with respect to our approach :

Will briefing sessions with the brand team/brand manager have any cost implications?

Briefing sessions are typically included in project costs and don’t usually incur additional charges.

When exactly will the above mentioned process commence?

The process begins once the project scope, objectives, and timeline are agreed upon, usually after initial discussions and planning.

How will the client be able to keep track of the progress?

Clients can keep track through regular updates, progress reports, and scheduled check-ins with the research team. Based on the project’s ask, there will also be mutually agreed upon milestones that will help alignment between client team and the research team.

Does every project follow the same methodology or it changes from one problem statement to the other?

Methodology varies based on the unique needs of each project, ensuring the most effective approach for solving specific problems.

Which of the above steps is the most crucial and uncompromisable?

Each step plays a vital role, but defining clear objectives and scope is particularly crucial to ensure the research meets the client’s needs and delivers actionable insights.