WHY DO WE DO WHAT WE DO
NOT JUST YET ANOTHER RESEARCH AGENCY
Back in 2010, Factive Research was born on the premise of presenting unfiltered facts and figures.
The company’s inception stemmed from a desire to confront challenges that many researchers deemed insurmountable. This led to the formation of our core DNA and primary identity being rooted in facing challenges head-on, emphasizing on the “Why Not” attitude to unearth nuanced insights.
As a result, our researchers possess a natural inclination to explore the possibilities behind every daunting challenge, whether it’s a modest category exploration endeavor or an ambitious syndicated research concept. While others may dismiss these challenges as impossible, our team embraces them with an optimistic point of view.
Adhering to the ethos of “why not” doesn’t always guarantee success, but it fosters a culture within the organization that leaves no stone unturned in the quest for solutions. Even when our endeavors fall short of producing the desired outcomes, the lessons learned are invaluable, enabling the team to approach the task at hand very objectively.
To shed some light on why we believe in doing research the way we do, we must walk you through our inception story.
While we may or may not be very different from fellow research firms, we surely were built on the premise of speaking unfiltered facts and that is precisely what sets us apart.
I have seen and known the research industry flourish through my professional years, across industries. The act of having fruitful conversations, the most inherent human truth, fascinated us. But we strongly felt the need to take a stand against manipulation of spoken facts, mis-representation of data and misleading conclusions.
We also believe in regional contextualisation and hence felt the need to access distinct consumer pockets, across the country. Though we started small, our aim was to have a diverse and dynamic presence across the nation and so we did eventually.
The beauty of consumer research is that it never is restricted to the consumer alone, one’s exposure to one’s surroundings, culture and art has a direct impact on one’s behaviors, desires and aspirations, and it’s certainly ain’t an easy task to decode all these anecdotes from just an hour long conversation. We knew we had to structure our work further. Besides that, ‘research’ intimidates and overwhelms most clients – possibly because of cost, time taken, terminologies used, etc.
With the need to lay down a concrete ground and streamline the research process for easy understanding, we started working on our
Six-Step approach.
– Founder, Yogesh Shendye