A
s a 90s kid, I had my mornings often marked by the rustling of newspapers and the steady drone of the radio. I also remember listening to the morning and evening news by two nonchalant Doordarshan hosts who delivered even the gory details without any heightened expressions on their faces.
Gone are the days of waiting for the morning paper; news now travels at the speed of a viral tweet or an Instagram post shared by a friend. The characteristics of this new-age social currency are evident in its instantaneous dissemination, interactivity, and personalisation.
But as Uncle Ben says, with great power comes great responsibility. The ripple effects of new-age social currency extend far beyond our screens. It decides the results of exit polls and elections. It decides what is more important- melting glaciers or increasing industrialisation. It also decides the waist size of Victoria’s Secret models. It has also given rise to new income streams. Take the brand Wyld for instance. It is a platform that lets all types of influencers monetise their audience.
As we navigate this brave new world of news consumption, it’s essential to remember that with every click, like, and share, we’re shaping the future of our world. It would be interesting to see how the hunger for social currency determines the next century for humanity.
As we navigate this brave new world of news consumption, it’s essential to remember that with every click, like, and share, we’re shaping the future of our world. It would be interesting to see how the hunger for social currency determines the next century for humanity.
